How do you photograph one of the most photographed people in the world? That was the challenge facing alistair Morrison when Entertainment Weekly asked the London-based shooter to snap our December 1996 cover story on Tom Cruise. Morrison's solution was eyes-wide opening: he had the actor shoot himself. Borrowing a photo booth like the kind you find at an amusement park, Morrison threw Cruise into the box, showed him the best angles, closed the curtain, and snap - Cruise became the lens master.

As you can see (above), the gimmick really clicked. So in the spring of '97, when Morrison was asked to help raise money for UNICEF, he put his booth back to work. Scouring the palnet for famous folks who'd say cheese for charity - and jot down some millennial musings (including paraphrases from a few of their favorite writers) - Morrison created this yet-to-be-published collection of witty mug shots he calls Reflect 2000.

Among those who've vogued in MOrrison's computerized camera booth: tennis player björn Borg, celebrated Everest climber Sir Edmund Hillary, and Miss Piggy (who surprisingly agreed - like everyone else - to forgo the usual diva essentials of makeup artists and lighting designers). The aim is less glamour than revelation. "When they sit in the booths and close the curtains, it's like using a confessional," says Morrison, 43. "It's how they want to be perceived." - Joshua Rich

"The "Titanic" heroine couldn't remember the exact wording of the quote she wanted to use, so she called up the pub near her country home (where it hangs on the wall) and had the barkeep dictate it to her.

Photographed: Dorchester Hotel, London, November 1999

Millennial quote: "Hope ain't all beer and skittles, and more's the pity - but what's the odds so long as you're happy?" - George du Maurier's Trilby.

Photographs by Alistair Morrison

For those who email me I will scan photos of the other celebrities. They are: Tom Cruise, Sting, Gillian Anderson, Ethan Hawke, Robbie Williams, Terrence Stamp, Catherine Zeta Jones, Tom Hanks, Joseph Fiennes, and Ewan McGregor.