New Line puts muscle behind Little Children
February 6, 2007
By Susanne Ault
New Line Home Entertainment will aggressively market multiple Oscar nominee Little Children for DVD release on April 24—a date it hopes is close enough to the Academy Awards to capitalize on anything the film might win, but far enough away to stand out from a pack of nominated films with bigger box-office takes streeting this month.
New Line recognizes the growing importance of tying in DVDs to the Oscars when applicable. But Little Children, which grossed $4.1 million, risks being crowded from the relatively larger theatrical films hitting shelves this month, such as the $122 million-grossing The Departed on Feb. 13 and $24 million-grossing Best Picture nominee Babel on Feb. 20.
New Line plans to strongly market Little Children, given its nomination recognition. The film received nods for Best Actress (Kate Winslet), Best Supporting Actor (Jackie Earle Haley) and Best Adapted Screenplay.
With Little Children, “we’re spending close to double what [New Line] typically spends for a $4 million to $5 million-grossing film,” said Matt Lasorsa, the studio’s executive VP of marketing. “I think there’s a lot of potential to outperform what a $4 million to $5 million movie would do, and the sell-through response from mass merchants is positive.”
New Line is arming Little Children with various packaging options, including one labeled with its Oscar nominations and other designs drumming up award wins.
Source: Video Business
Posed in: News > Little Children
